Eczema Awareness Campaign
This campaign proposal centered itself in spreading awareness for atopic dermatitis (eczema). Using a human-centered approach, the project considered how to bridge the gap between the general public and those with eczema; thus deviates from traditional campaign formats using Vaseline packets to carry the campaign message. The launch would target school campuses during Eczema Awareness Month (November) and would be integrated via hand sanitizer stations that were abundant during the proposed launch year of 2021/2022.
1 in 10 of the packets are coloured differently to visually reflect and give weight to the anchoring statistic of the campaign: “1 in 10 Canadians will affected by eczema in their lifetime”.
Scope: CAMPAIGN, SYSTEM DESIGN
Dimensions: n/a
Materials: Vaseline packets, acrylic containers, posters
Collaborators: Raelyn Albers
Acrylic containers hold all the vaseline packets, as well contain as graphic labels that present the main campaign’s message.
Campaign Direction
The visual direction of the campaign aims to de-medicalize chronic skin treatments through its abstract and colorful “patch” graphics, as well as playful language.
Container and packets rendered in situ, CCIS, University of Alberta. The container, slung along the backside of the hand sanitizer station, allows for campaign exposure to the organic foot traffic around major building entrances.